Coffee.saigon Logo Design & Branding

@coffee.saigon is a passionate freelance blogger and coffee enthusiast who loves exploring Saigon's vibrant café scene. With a keen eye for not only the best coffee but also the most inviting atmospheres, he shares his discoveries with a growing community of now over 100K+ followers since 2020. His mission is to inspire both locals and expats to appreciate the rich diversity of locally sourced and brewed coffee in Vietnam.

Through his Instagram, @coffee.saigon takes followers on a coffee journey across the city, offering insightful reviews, recommendations for must-try drinks and dishes, and a closer look at Saigon's dynamic coffee culture.

The logo draws inspiration from the daily life of a Saigon resident, capturing the essence of his café-hopping adventures and the modern coffee scene in Vietnam. The design features a motorbike helmet and coffee cup, with the initials "C" and "S" subtly forming the helmet shape. The Vietnamese flag's star is incorporated into the round bolt, symbolizing local pride and heritage.

With clean, streamlined lines, the logo is designed for versatility, ensuring it remains striking and harmonious across all applications.

Follow along on his coffee journey on Instagram: @coffee.saigon