Senior Art Director | TMRW Vietnam

2024 April - Present

Building brands & creatively effective campaigns built on insight and guided by an idea-centric, media-neutral approach with Unicharm Vietnam • Mars Wrigley Vietnam • Dunkin Donuts Singapore • Ferrari APAC • Vinfast 

Senior Art Director | Leo Burnett Vietnam

2019 Feb - 2024 March

Championing creatively effective creative work upholding the Humankind philosophy for Heineken • Samsung • Universal Robina • Visa • McDonald’s • Mondelez • Philip Morris

Heineken Juke won the hearts of beer-drinkers in Vietnam with around 40% growth of the Heineken franchise, surpassing targets of 210%, leading to worldwide recognition from Spikes Asia, New York Festivals Campaign Brief’s The Work, Adfest, Cannes Lions, ADC Awards New York, and The One Show. This, together with all our team’s work has brought us to the Top 2 spot in Campaign Brief Asia’s Creative Rankings in 2023.

Art Director | Leo Burnett Manila

2015 Apr - Jan 2019

Building purpose-driven, people-moving work inspired by Leo Burnett’s Humankind philosophy for McDonald’s • Samsung • Shell • Pfizer

The McDonald’s #AldubKoTo campaign became its most-successful campaign to date in 2015, product and brand love is at an all-time high that reached 470% beyond target sales and became the No. 1 Lunch Guest Driver at McDonald’s.

Junior Art Director | PC&V Communications

2009 Jun - 2015 Mar

Developed skills of ideation, branding, packaging, campaign and production for Century Pacific Food • Goldilocks • Security Bank • Universal Robina Corporation • Nagaraya • Unionbank Arya Residences • Swift Foods • Avon • Unilab

Kidlat Young Creatives Competition representative in 2010 and 2012.

Creative Internship | Publicis Manila

2008 April - May

Internship training by handling accounts for Nestle and PSBank.