Senior Art Director | TMRW Vietnam

2024 April - Present

Building brands and developing creatively effective campaigns driven by insights and guided by an idea-centric, media-neutral approach, for clients including Unicharm Vietnam, Mars Wrigley Vietnam, Dunkin' Donuts Singapore, Ferrari APAC, Van Phu, Vinamilk, and VinFast.

Senior Art Director | Leo Burnett Vietnam

2019 Feb - 2024 March

Championed creatively effective work upholding the Humankind philosophy for Heineken, Samsung, Universal Robina, Visa, McDonald's, Mondelez, and Philip Morris.

Heineken Juke drove approximately 40% growth of the Heineken franchise in Vietnam, surpassing targets of 210%, and earned international recognition from Spikes Asia, New York Festivals, Campaign Brief's The Work, Adfest, Cannes Lions, ADC Awards New York, and The One Show. This work, together with the team's broader output, helped achieve a Top 2 ranking in Campaign Brief Asia's Creative Rankings for Vietnam in 2023.

Art Director | Leo Burnett Manila

2015 Apr - Jan 2019

Built purpose-driven, people-moving work inspired by Leo Burnett's Humankind philosophy for McDonald's, Samsung, Shell, and Pfizer.

The McDonald's #AldubKoTo campaign became the brand's most successful campaign to date in 2015, driving product and brand love to an all-time high, reaching 470% beyond target sales, and becoming the No. 1 Lunch Guest Driver at McDonald's.

Junior Art Director | PC&V Communications

2009 Jun - 2015 Mar

Developed skills in ideation, branding, packaging, campaign, and production for Century Pacific Food, Goldilocks, Security Bank, Universal Robina Corporation, Nagaraya, Unionbank Arya Residences, Swift Foods, Avon, and Unilab.

Kidlat Young Creatives Competition representative in 2010 and 2012.

Creative Internship | Publicis Manila

2008 April - May

Internship training by handling accounts for Nestle and PSBank.