New DYNAMITE CHEWS PEACH & LYCHEE: More Chews More Fun Explosion!

CHALLENGE

URC Dynamite was leading the chewy candy market with its chocomint flavor, but 40% of the market was dominated by fruity varieties. To expand its playground, the brand launched Dynamite Chews Peach & Lychee — a bold fusion of tropical flavors, made to surprise teens with an unexpected twist in every chew.

IDEA

Savoring fruity candies and bingeing social media dramas share the same addictive vibe: once you start the wild ride, you can’t stop. So we turned this into a Scroll.er Coaster commercial, a bombastic visual-treat experience where teens keep chewing and scrolling to the next plot twist. With Dynamite Chews Peach & Lychee, every chew delivers an unpredictable explosion. You never know which character - Peach or Lychee - will hit first.