McDonald’s Philippines
McSpicy: Made with Intensity
Enticing shots of delectable ingredients suddenly gets intense as it parallels with high-adrenaline activities that make that spicy experience with the McSpicy.
CLIENT Golden Arches Development Corp.
PRODUCT McDonald’s McSpicy
AGENCY Leo Burnett Manila
YEAR 2018
60s
Director Joel Limchoc
PRODUCERS Steve Vesagas/Jerwin Espiritu
CHIEF CREATIVE OFFICER Raoul Panes
Creative Director Carl Urgino
CREATIVE TEAM HEAD Stephanie Dela Cruz
Art Director Daniel Tingcungco
COPYWRITER Brian Lumanog
JUNIOR COPYWRITER Maxine Lumague
ACCOUNT DIRECTORS Judy Medina / Ivana Bito / Earl Dorado