McDonald’s Philippines

McDonald’s Staff Planner

McDonald's Philippines Staff Planner: "All-Out Service for the Family"

This vibrant and playful staff planner is designed to reflect the heart and soul of McDonald's Philippines: a team united in service and dedication. With a focus on simplicity and ease of use, the planner is both functional and fun, featuring quirky, hand-drawn illustrations of the diverse McDonald's team members—from the front-line crew to the managers—showcasing the different roles that come together to deliver "All-Out Service for the Family."

Each page is thoughtfully designed to be intuitive, with clear sections for daily tasks, schedules, and reminders. The fun illustrations, subtly placed throughout, add a touch of personality and cheer, turning everyday planning into an engaging experience. Whether it’s a smiling cashier or a hardworking kitchen crew member, these playful depictions remind staff of the family-like spirit that drives the McDonald’s experience in the Philippines.

The design is minimal yet lively, using bold, easy-to-read fonts paired with vibrant colors that are synonymous with the McDonald's brand. Small details—like a chef flipping burgers, a crew member greeting customers with a wave, or a team huddling together for a quick pow-wow—create a sense of belonging, teamwork, and enthusiasm.

This planner isn’t just a tool; it’s a celebration of the people behind the counter, the ones delivering joy to families every day. It’s a reminder that each staff member plays a vital role in creating memorable experiences for customers, reinforcing the philosophy of "All-Out Service for the Family." With this planner, staff are empowered to stay organized, motivated, and inspired—because when we work together as a family, we achieve excellence.

CLIENT Golden Arches Development Corporation

YEAR 2016

AGENCY Leo Burnett Manila

CHIEF CREATIVE OFFICER Raoul Panes

CREATIVE DIRECTOR Noel San Juan

CREATIVE TEAM HEAD Stephanie Dela Cruz

ART DIRECTOR Daniel Tingcungco

ACCOUNT DIRECTORS Judy Buenviaje / Maik Alturas

Previous
Previous

McCafé Flagship Manila

Next
Next

McSpicy: Made with Intensity