
McDonald’s Philippines
McCafé Flagship Manila
McCafé unveiled its first-ever flagship standalone store at the BGC Arts Center in Bonifacio Global City, Taguig in 2017. In designing the promotional materials for this exciting new space, we drew inspiration from McCafé's core mission: to elevate the coffee experience. Our goal was to create a fresh, inviting aesthetic that mirrors the café’s inviting atmosphere. Focusing on clean lines, minimalist aesthetics, and an open, airy layout, all accented by warm, soft tones that make the food and beverages even more tempting. These design elements seamlessly complement the modern, uncomplicated interiors, crafting an environment where every visit feels like a delightful moment of escape—perfectly woven into the rhythm of your day.
CLIENT Golden Arches Development Corporation
YEAR 2017
AGENCY Leo Burnett Manila
CHIEF CREATIVE OFFICER Raoul Panes
CREATIVE DIRECTOR Noel San Juan
CREATIVE TEAM HEAD Stephanie Dela Cruz
ART DIRECTOR Daniel Tingcungco
ACCOUNT DIRECTORS Judy Buenviaje/ Maik Alturas