McDonald’s Philippines

McCafé Flagship Manila

McCafé unveiled its first-ever flagship standalone store at the BGC Arts Center in Bonifacio Global City, Taguig in 2017. In designing the promotional materials for this exciting new space, we drew inspiration from McCafé's core mission: to elevate the coffee experience. Our goal was to create a fresh, inviting aesthetic that mirrors the café’s inviting atmosphere. Focusing on clean lines, minimalist aesthetics, and an open, airy layout, all accented by warm, soft tones that make the food and beverages even more tempting. These design elements seamlessly complement the modern, uncomplicated interiors, crafting an environment where every visit feels like a delightful moment of escape—perfectly woven into the rhythm of your day.

CLIENT Golden Arches Development Corporation

YEAR 2017

AGENCY Leo Burnett Manila

CHIEF CREATIVE OFFICER Raoul Panes

CREATIVE DIRECTOR Noel San Juan

CREATIVE TEAM HEAD Stephanie Dela Cruz

ART DIRECTOR Daniel Tingcungco

ACCOUNT DIRECTORS Judy Buenviaje/ Maik Alturas

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