McDonald’s Philippines

McDonald’s: Wake Up with Longga!

Wake up to the beat of the morning with McDonald's Longgadesal!

Longgadesal is a special breakfast sandwich from McDonald's Philippines that is inspired by the beloved neighborhood pan de sal (salt bread) with the sweet-savory meatiness of longganisa sausage patty and special sauce that can make your environment dance to the beat of your morning.

*Inspired by Gloria Estefan and Miami Sound Machine's hit "Conga" that is used in the film itself.

CLIENT Golden Arches Development Corp.

PRODUCT McDonald’s Longgadesal

AGENCY Leo Burnett Manila

YEAR 2019

60s Film

Director Joel Limchoc

PRODUCER Steve Vesagas / Lester Parulan

CHIEF CREATIVE OFFICER Raoul Panes

Creative Director Cey Ponferrida

CREATIVE TEAM HEAD Stephanie Dela Cruz

Art Directors Carlo Cruz • Daniel Tingcungco

JUNIOR COPYWRITER Maxine Lumague

ACCOUNT DIRECTORS Judy Buenviaje / Ivana Bito

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