Mars Wrigley Vietnam
M&M’s: Choc it Off!
As a globally favorite chocolate, M&M'S isn’t the first choice of young Vietnamese due to countless snacks in the market. So how can M&M'S create more and more 'chocs' moments in this tough battlefield?
Gen Z easily gets mood swings and detached over the smallest concerns in daily life. What they need in those moments is just a sweet gesture to shake their mood up. That’s the idea behind TMRW’s wittily-crafted VIDEO SERIES “LET'S M&M'S”, making everyone feel the joy in every moment.
CLIENT Mars Wrigley Vietnam
PRODUCT M&M’s
AGENCY TMRW Vietnam
YEAR 2024
CREATIVE DIRECTOR Yen Dang
SENIOR ART DIRECTOR Daniel Tingcungco
SENIOR COPYWRITER Kita Nguyễn / Mai Khanh
DESIGNER Nguyet Nguyen
MANAGING DIRECTOR Trang Le
REGIONAL GENERAL MANAGER Nhi Do
REGIONAL STRATEGY DIRECTOR Tim Denley
ACCOUNTS Khanh Tran / Van Nguyen
Video Series
DIRECTOR Le Quan
PRODUCTION HOUSE DABE UCreative