Mars Wrigley Vietnam

M&M’s: Choc it Off!

As a globally favorite chocolate, M&M'S isn’t the first choice of young Vietnamese due to countless snacks in the market. So how can M&M'S create more and more 'chocs' moments in this tough battlefield?

Gen Z easily gets mood swings and detached over the smallest concerns in daily life. What they need in those moments is just a sweet gesture to shake their mood up. That’s the idea behind TMRW’s wittily-crafted VIDEO SERIES “LET'S M&M'S”, making everyone feel the joy in every moment.

“Birthday”

“Crush”

“Late for School”

“Clean the House”

“Li xi”

CLIENT Mars Wrigley Vietnam

PRODUCT M&M’s

AGENCY TMRW Vietnam

YEAR 2024

CREATIVE DIRECTOR Yen Dang

SENIOR ART DIRECTOR Daniel Tingcungco

SENIOR COPYWRITER Kita Nguyễn / Mai Khanh

DESIGNER Nguyet Nguyen

MANAGING DIRECTOR Trang Le

REGIONAL GENERAL MANAGER Nhi Do

REGIONAL STRATEGY DIRECTOR Tim Denley

ACCOUNTS Khanh Tran / Van Nguyen

Video Series

DIRECTOR Le Quan

PRODUCTION HOUSE DABE UCreative

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