Born in the 2010s in Vietnam, Rồng Đỏ (Red Dragon) is a youthful energy drink, crafted to match that positive strength and energy of GenZ teenagers. 

HENCE WE SAW THEIR EVERYDAY STRUGGLE, BEING TOLD WHAT TO DO BY EVERYONE 

So, for the relaunch of Rồng Đỏ in 2021, we tackled THIS challenge differently. WHILE THE WHOLE WORLD TOLD THEM WHAT TO DO, WE LET TEENS DO THINGS THEIR WAY

That’s DraGenZ. Do It Your Way.

Freely expressing its spirit in the visually striking launch film, Rồng Đỏ gave GenZ teenagers the power to break out of all pressures, to be fearlessly different from the social norms.

Plus, Rồng Đỏ introduced Vietnam's first-ever TikTok 3D AR Filter with multiple compelling dragon expressions so teens can openly express themselves in a fascinating way. It started a powerful conversation that being your true self is the most important thing of all. Rồng Đỏ - that's our power and we're damn proud.

Rồng Đỏ: Hệ Rồng Đỏ, Tỏ Chất Riêng!

Red Dragon: Do it your way!