Universal Robina Corporation Vietnam

Rong Do x GDucky: Do It Your Way!

RONG DO is the multi-flavored energy drink giving the freedom energy for teens to embrace and be who they are.

Insight: Adults often judge and hold stereotyped views of teenagers (or what they usually called: “Gen Z”), making teens doubtful of themselves or what they want to do.

The Message: Unstereotype!

We collaborated with one of Vietnam's top artists, GDucky, and together with Rồng Đỏ to help give them a boost of energy for teens to break free from the stereotypes, and turn them into what they love to do.

CLIENT Universal Robina Corporation Vietnam

PRODUCT Rồng Đỏ Energy Drink

AGENCY Leo Burnett Vietnam

YEAR 2023

CHIEF CREATIVE OFFICER Paolo Garcia

CREATIVE DIRECTOR Chandu Rajapreyar

ASSOCIATE CREATIVE DIRECTOR Yen Dang

SENIOR ART DIRECTOR Daniel Tingcungco

ART DIRECTOR Nguyen Xuan Huynh

COPYWRITER An Tran

ACCOUNTS Hue Chu / Phat Phan / Phuong Uyen

MUSIC VIDEO

DIRECTOR Jovardi

PRODUCTION HOUSE PlanA

PRODUCERS Yen Lam (Prodigious)

EDITORS Jessica Ly / Xuan Dinh / Minh Ha (Prodigious)

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