Pet Weekend
TMRW Vietnam | Royal Canin | 2026

Vietnam's pet parents already treated their pets like family, spoiling their "Bosses" without hesitation, but that love often showed up as table scraps rather than proper nutrition, and no single event was ever going to change a daily feeding habit on its own. So instead of building another one-day activation, we built a community around better nutrition, handing the idea to the people already shaping pet-care decisions: creators and pet parents themselves. Twenty-one of Vietnam's top pet influencers introduced "Sen Có Hội, Boss Có Quà" in pet parents' own cultural language across TikTok and Meta, while on the ground, expert advice, games, and RC Gold rewards made better nutrition tangible instead of theoretical. Photo challenges and 300+ pieces of user-generated content carried the experience back into social long after the weekend ended. The result: 760K+ views of pet parent KOL content, 8,000 attendees, 6,000 RC Gold downloads in two days, and a 20% uplift on Royal Canin's total user base. Royal Canin didn't just explain better nutrition. It became part of how Vietnam's pet-care community already talks to itself.