McDonald's: Tuloy Pa Rin — Daniel Tingcungco Portfolio

McDonald’s Philippines

McDonald’s: Tuloy Pa Rin

The memory of a painful break-up can keep you, but to move forward, you need the courage to welcome change, just like the new and improved classic Burger McDo.

*Tuloy Pa Rin (Keep Going) is a song by Filipino band Neocolours as played in the film about being able to move on from the pain of heartbreak and keep going to one's new world.

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CLIENT Golden Arches Development Corp.

PRODUCT McDonald’s New Burger McDo

AGENCY Leo Burnett Manila

YEAR 2016

60s Film

DIRECTOR Joel Limchoc

PRODUCER Steve Vesagas / Tria Sordan

CHIEF CREATIVE OFFICER Raoul Panes

CREATIVE DIRECTOR Mela Advincula

SENIOR COPYWRITER Kina Jauregui

SENIOR ART DIRECTOR Spiro Andrew Barroga

ART DIRECTOR Daniel Tingcungco

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